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5 reasons why social media is a key driver for commerce
The term ‘Social Commerce’ was coined in 2005 by the Facebook crew. Although it’s been an on / off again topic, the changing consumer...

Victor Madueno
Jun 30, 20215 min read
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Let's Stop Calling Digital Transformation, Digital.
As a digital and marketing professional, I come up with new buzzwords or adopt industry buzzwords day in and day out. Is the way we have...

Victor Madueno
Nov 24, 20205 min read
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Customer Experience Transformation in the Age of Change
How can Customer Experience Transformation bridge the gap between perception and real delivery.

Victor Madueno
Nov 5, 20203 min read
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Top 5 CX touch-points worth including in your 2020 digital customer strategy
The winners in a post-COVID19 era will be determined by those who can successfully build meaningful 1:1 relationships with their customers.

Victor Madueno
Oct 31, 20205 min read
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Digital Transformation In Times Of Crisis (COVID-19)
During COVID-19, our reliance on digital services and solutions has been at all-time height, and I can’t see that fading out anytime soon.

Victor Madueno
Oct 31, 20204 min read
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Social media in the social distancing era
Everyone is a potential creator today, right? Boredom, a lot of free time at home, has increased creativity and the willingness to create.

Victor Madueno
Oct 31, 20204 min read
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