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5 reasons why social media is a key driver for commerce
The term ‘Social Commerce’ was coined in 2005 by the Facebook crew. Although it’s been an on / off again topic, the changing consumer...

Victor Madueno
Jun 30, 20215 min read


Let's Stop Calling Digital Transformation, Digital.
As a digital and marketing professional, I come up with new buzzwords or adopt industry buzzwords day in and day out. Is the way we have...

Victor Madueno
Nov 24, 20205 min read


Customer Experience Transformation in the Age of Change
How can Customer Experience Transformation bridge the gap between perception and real delivery.

Victor Madueno
Nov 5, 20203 min read


Top 5 CX touch-points worth including in your 2020 digital customer strategy
The winners in a post-COVID19 era will be determined by those who can successfully build meaningful 1:1 relationships with their customers.

Victor Madueno
Oct 31, 20205 min read


Digital Transformation In Times Of Crisis (COVID-19)
During COVID-19, our reliance on digital services and solutions has been at all-time height, and I can’t see that fading out anytime soon.

Victor Madueno
Oct 31, 20204 min read


Social media in the social distancing era
Everyone is a potential creator today, right? Boredom, a lot of free time at home, has increased creativity and the willingness to create.

Victor Madueno
Oct 31, 20204 min read
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